1. Google AdWords
AdWords are the advertising sponsored links that appear either above, or to the right of, the main search results listings on Google. The sponsored links are auctioned off by Google to the highest bidder. Fortunately, though, you need only compete against rival advertisers in your particular local area. If your practice is in Brisbane, for example, you will only need to bid against other accountants in Brisbane, not those located elsewhere in the country.
2. LinkedIn and Facebook advertising
LinkedIn and Facebook also run similar advertising schemes to those offered by Google. As well as having the advantage that you can target just your local area, it’s also possible to target users by job title or profession. So you could set the advertising to reach only the owners of small businesses, for example.
3. Local newspaper advertising
Although circulations of newspapers have been constantly declining as more people choose to read their news online, there are still benefits to be had by advertising in local newspapers. This is particularly true for businesses targeting older readers, as they are less likely to be highly active internet users.
Don’t hold back
This is a basic overview of the most effective options available for advertising your practice. Even if you only have the resources available to undertake just one of these methods, the time to start is right now, before you get too busy again with the other areas of your business.
