patterns and expectations. Many of us now manage our entire lives through mobile technology – fitness, diet,
entertainment, social interactions, travel, bookings and payments.
We’re increasingly data hungry, with an always-on mindset and that’s no different for SMSF clients. Regardless
of their age, mobile is increasingly becoming an expectation of your clients. Embracing mobile technology in your
business allows you to meet these growing needs, enrich their customer experience and remain competitive.
Expecting more from mobile
We all want more from our phones – more content, experiences, online purchases, data and communications.
We’re hyper-connected and require more data and connectivity to meet our growing expectations. We’re
choosing to transact via mobile more often as it’s faster, easier and cheaper; everything is more accessible and
gratification is instantaneous.
For millennials, this is even more critical. Whilst your clients may not consist of many 18-24 year olds today, over
time this group will represent a growing segment of your customer base. They are increasingly engaged in
financial services and want to embed wealth and finance in their lifestyle.
Mobile wealth management
Australian mobile consumers are frequently transacting, trading and managing their wealth through their
smartphones. At BT Financial Group, we’ve seen rapid growth in mobile logins with 78.6% of all investor logins
for BT Panorama occurring through the mobile app 1 . Investors are logging in to transact, view or manage their
wealth on average four times per week 1 . This highlights the traction mobile is gaining and the increasing
importance investors will place on the mobile experience in managing their wealth in the near future.
Accessibility and engagement
In the SMSF space, mobile can provide trustees with 24/7 access to their portfolio and SMSF information. Your
clients can use their smartphone or tablet to quickly and easily track the performance of their SMSF, wherever
and whenever they want. Having up to date information available at the touch of a button allows them to stay in
control of their wealth. Technology, particularly mobile, also provides a mechanism for boosting financial literacy
and overall engagement in their financial affairs and wealth creation.
As their trusted adviser, it’s important to understand the role mobile can play in boosting engagement with your
client base. With mobile, the conversation you have with your client can now continue once they step out of your
office. This visibility allows you to remain an integral part of their lives and provide new value, which may come in
the form of new services, simplified processes, or new technology to evolve their experience.
Conclusion
Digital experiences and mobile apps not only provide new value to your clients but also helps to ensure that your
business is accessible to them at all times. With so much choice it’s critical to be present on your clients’ mobile
devices and engaging with them to maintain a strong connection. Mobile engagement will not only help you to
retain your client base but may also benefit your bottom line and provide you with a strong competitive
advantage.
BT Panorama is a new wealth experience. To learn how BT Panorama can help manage your
clients’ investment needs, speak to BT or visit btpanorama.com.au/accountants to find out
more.
1 Investor logins to the BT Panorama mobile app as at July 2017
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factors before acting on it. This information provides an overview or summary only and it should not be considered a comprehensive statement on
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