Trent Innes, who has spent nearly three years at Xero Australia as national sales director, will replace Mr Ridd who has resigned after five years leading the Australian business.
Before joining Xero, Mr Innes was the national sales manager of the Microsoft Business Group in Australia, managing the ERP and CRM business. He is also a qualified accountant.
In stepping down, Mr Ridd reminisced about his time at Xero and endorsed his replacement, Mr Innes.
“It’s been an awesome ride, seeing Xero go from a plucky upstart from Wellington to a global force taking on the world’s largest accounting software platforms,” Mr Ridd said.
“It’s rare for a small business software company to reach the heights that Xero has, which speaks to the determination and experience of the entire Xero team to change the way that small businesses manage their finances.
“Having been in the driver’s seat in Australia for the past several years, I know I’m handing the wheel to someone with the right experience and gusto to accelerate Xero’s growth further in the future.
“Trent’s been instrumental to Australia’s growth in the past three years, and will continue to be so in future,” Mr Ridd said.