Accountants offering emotional support to SMEs

Small businesses adversely impacted by the pandemic are increasingly turning to their accountants for emotional support.

by | 23 Dec, 2021

According to Coco Hou, CPA and CEO of Platinum Professional Training and Platinum Accounting Australia, being an accountant is no longer just about working with businesses to provide tax advice and crunch the numbers to get the best outcome – it’s also about providing moral support. She says that during the pandemic, the accounting role has evolved to take on a much more compassionate and human counselling aspect.

Read more at Business Australia

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