Go online
Digital marketing expert Michael Simonetti, of AndMine, advocates digital communication to reach existing clients and even help you find new ones.
Simonetti recommends that accountants consider:
- writing thought leadership pieces and regular advice columns to be uploaded to the company’s website
- using email marketing software for monthly electronic newsletters
- posting comments on trends on social media twice daily.
“Keep adjusting your content until you see consistent, positive growth across indicators,” says Simonetti. “I’d also recommend
[breakoutbox][breakoutbox_title]Five tips when talking to clients[/breakoutbox_title][breakoutbox_excerpt]Edweana Wenkart, managing director of Sydney PR firm Tsuki, suggests that every time you communicate with your clients, you should do these five things:[/breakoutbox_excerpt][breakoutbox_content]
Edweana Wenkart, managing director of Sydney PR firm Tsuki, suggests that every time you communicate with your clients, you should do these five things
- Provide value that will help customers increase their bottom line.
- Be informative, relevant and timely.
- Align yourself with your clients’
- business goals.
- Include a call to action (for instance, share
- this post, subscribe to our e-news, refer
- a friend, RSVP to our event, sign up for
- special offers, follow us on Twitter).
- Share third-party endorsements, such
- as media coverage or testimonials that showcase your company.
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How the IPA is helping members offer more to their clients
The IPA’s Financial Services Package is a new online referral service that provides access to local and qualified financial advisers.
IPA CEO Andrew Conway says the referral service gives members, who may not want to diversify into financial planning, the option of finding a compatible financial planner through an online service. This will enable
IPA members to continue servicing their clients while still offering a full range of financial services advice through both MLC and the AMP Financial Advice Network.
Access to the referral service is offered at no cost to IPA members.
