I recently embarked on a national roadshow to launch a new initiative for members in practice – My Public Accountant.
My Public Accountant is a revolutionary way to provide support and empower IPA members in practice. It is a new brand within the IPA that will become the hallmark for our members in professional practice.
A range of existing and new services will form part of the My Public Accountant offering, previously referred to as the Professional Practice Certificate (PPC). Our vision for My Public Accountant is for the brand to become the generally accepted icon when clients are seeking the services of a trusted adviser.
A major benefit of the program will be that My Public Accountants will have the advantage of being able to tap into a network of other accountants with the same brand whilst building a profile in their local communities.
From July 2012, members in practice who have renewed their IPA membership will receive a My Public Accountant pack in the mail that will set them on their My Public Accountant journey. Members will receive:
- a welcome flyer
- My Public Accountant Practice Certificate
- My Public Accountant window decals
- an auto-run USB
- CPE discount voucher.
The auto-run USB will provide members with access to My Page – a website with links to all products, services and information available under My Public Accountant offering.
The benefits of My Public Accountant
My Public Accountant members will have access to a range of services that will help them in their practice whilst also providing guidance on how to market their business. Some of the services available through My Public Accountant include:
- access to My Public Accountant Professional Insurance Solutions
- a 25 per cent discount card for your next CPE registration
- one free session when you book five as part of the Executive Certificate Program in Corporate Governance
- access to accounting practice management software with Reckon
- My Public Accountant branded stationery templates, which you can co-brand with your practice’s logo
- greater public awareness of your practice through the My Public Accountant brand
- an online Professional Practice Quality Assurance process
- white-labelled templates for your practice, saving you the cost of a graphic designer
- a My Public Accountant Manual and DVD
- a range of services to benefit your practice, including the new Financial Services Package
- enrolment in a new loyalty savings program – IPA rewards.
Members will also have access to tips and information on how to best market and advertise your practice and leverage off the My Public Accountant brand.
For more information on My Public Accountant contact your nearest divisional office on 1800 625 625 or visit http://www.publicaccountants.org.au/mpa.
