Know your limits

Know your limits

My whole life has been about risk,” says Daryl Koch, who runs his own business as a risk and governance adviser to small and medium companies. “Yet there are some things in life that will trip you up no matter how well you plan – particularly in the kitchen.” As much...
Selling your services

Selling your services

The accounting, medicine, law and engineering professions are realising they can no longer rely – or survive – on referrals and reputation alone. And the money these firms plough into marketing and advertising isn’t providing the returns it used to,...
Golden rules for advertising

Golden rules for advertising

Truth in advertising is not just a slogan – it’s the law. The Australian Consumer Law ensures businesses compete on a level playing field in advertising products and services. Advertising is commonplace in the accountancy world. Big firms promote their...
Taking the corporate approach

Taking the corporate approach

SMSFs with sole-purpose corporate trustees – that is, acting in no other capacities – have been touted as superior for many years. While the ‘old’ reasons for using corporate trustees rather than individual trustees still ring true, recent...